Driving Profitability Through Technology: A Deep Dive into Modern Pricing Approaches (2)
From concept to implementation, experts Nikolas Spatz from Horvath and Tim Geyer from MARKT-PILOT discuss modern pricing strategies. (Part 2)
As 2024 rapidly approaches, executives are strategically exploring avenues to bolster their revenue streams by strategically diversifying into untapped areas of their business.
In the face of the ever-changing economic landscape, proactive planning and preparation are key. Ensure your company has the essential resources and tools to not only adapt but thrive in the upcoming year.
Artificial Intelligence (AI) is reshaping the landscape of after sales services.
Machine manufacturers can leverage AI-powered predictive maintenance to anticipate equipment failures before they occur, minimizing downtime and reducing operational costs. Chatbots and virtual assistants are becoming integral in providing instant support, enhancing customer satisfaction, and streamlining communication channels.
MARKT-PILOT CEO, Alex Morbe sits down with KVD to discuss this growing topic.
By 2024, more companies will have streamlined their operations and improved their customer offerings by taking a strategic approach to their data. As a result, they will be ready to take the next step – monetizing data itself to drive new business opportunities.
In 2024, data is not just a commodity; it's a currency. Machine manufacturers need to capitalize on the data economy to offer personalized after sales services.
By collecting and analyzing data from intelligent solutions and technologies in real-time, manufacturers can tailor their services to meet the specific needs of each customer. This not only fosters stronger customer relationships but also opens avenues for new revenue streams.
The integration of intelligent solutions, such as IoT devices and smart technologies or cloud systems, enhances the overall customer experience. These technologies enable real-time monitoring of machine performance or data, allowing manufacturers to offer proactive support and deliver continuous value.
Additionally, remote diagnostics and troubleshooting contribute to faster issue resolution, minimizing downtime and maximizing productivity for customers.
In the realm of machine manufacturing, the integration of Artificial Intelligence (AI) has emerged as a game-changer in 2023, particularly in the optimization of spare parts strategies and the streamlined management of extensive data sets.
In machine manufacturing, the integration of Artificial Intelligence (AI) has emerged as a game-changer in 2023, particularly in optimizing spare parts strategies and the streamlined management of extensive data sets. AI's expertise lies in its ability to analyze vast amounts of data with exceptional speed and accuracy, enabling manufacturers to make informed decisions regarding spare parts pricing. By leveraging advanced algorithms and predictive analytics, AI identifies patterns and market trends. With this, AI facilitates the development of effective pricing strategies, like market-based pricing, that adapt to dynamic market conditions.
AI simplifies the extensive task of maintaining large datasets by automating data processing and ensuring precision the after sales department. This not only enhances operational efficiency but also empowers machine manufacturers to stay agile and responsive in the face of fluctuating market dynamics, ultimately leading to improved customer satisfaction and sustained business growth.
In the pursuit of aftermarket success in 2024, the integration of sustainable business practices and technologies cannot be overstated. Machine manufacturers are increasingly recognizing the imperative of minimizing their environmental footprint. This involves adopting energy-efficient manufacturing processes, utilizing eco-friendly materials, and implementing sustainable supply chain practices. Technologies like blockchain are being employed to enhance transparency in the supply chain, ensuring that raw materials are ethically sourced, and products are manufactured with minimal environmental impact.
Therefore, embracing sustainable practices not only contributes to a healthier planet but also positions machine manufacturers for long-term success in an increasingly eco-conscious market. Research continually shows us that customer demand for preferring companies with a solid commitment to reducing their environmental footprint is becoming more and more popular. With increasing concerns about the environment and the future of our planet, individuals are more concerned with their purchasing and the effects that it has on the environment.
For OEM manufacturers, the parts department is an important profit center as it is often a high-margin, high-growth area.
While all the discussed trends will be increasingly popular in 2024, another important topic to stress in machine manufacturing for the upcoming year is strategic pricing and ensuring you are pricing your parts according to the market.
Through the pairing our intelligent solutions, PRICEGUIDE and PRICERADAR, not only do you elevate your pricing strategy, but you experience effortless market-driven parts pricing through automated, tailored, and verified price suggestions derived from PRICERADAR‘s extensive market research. Increase your revenue and margins right from the first pricing adjustment.
The market is dynamic, make sure your pricing strategy is reflective of this. By utilizing MARKT-PILOT‘s PRICERADAR and PRICEGUIDE for your spare parts, your customers know that they are getting accurate and fair prices, thus enabling trust and placing you as their valued partner, leading to growth in 2024.
As we navigate the dynamic landscape of 2024, aftermarket success for machine manufacturers hinges on the strategic integration of AI, data-driven approaches, sustainable practices, and intelligent solutions. Embracing these trends not only ensures the longevity and profitability of businesses but also positions them as industry leaders in an era defined by innovation and customer-centricity. By staying ahead of the curve and embracing the opportunities presented by these trends, machine manufacturers can forge a path to enduring success in the aftermarket sector.
In our whitepaper, we go more in-depth on the benefits and success factors of market intelligence in spare parts pricing.
From concept to implementation, experts Nikolas Spatz from Horvath and Tim Geyer from MARKT-PILOT discuss modern pricing strategies. (Part 2)
From concept to implementation, experts Nikolas Spatz from Horvath and Tim Geyer from MARKT-PILOT discuss modern pricing strategies. (Part 1)
From IoT and AI to digital twins, digitalization in manufacturing plays a key role in enhancing efficiency in the aftermarket.