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The agriculture industry is facing significant challenges, including rising production costs, market uncertainty, and potential price volatility. In addition to a cautious outlook for new equipment sales in 2025, external factors like rising input costs and the potential for higher tariffs under the incoming U.S. administration are likely to create price volatility.

However, amid these challenges lies a substantial opportunity, particularly in the U.S. agricultural aftermarket, which is projected to reach $45 billion by 2025.

At MARKT-PILOT, we empower industry leaders like John Deere to uncover hidden revenue streams, especially considering that 95% of spare parts hold untapped sales potential. Our innovative, AI-driven solutions are designed to streamline pricing management across your entire portfolio, helping you capture this potential and drive measurable revenue growth.

Is John Deere ready to seize this opportunity and capture its share? 

Reverse Your Declining Revenues 

30
%

decrease in forecasted net income for fiscal 2025, with estimates ranging between $5.0 billion and $5.5 billion, compared to a 30% decrease in 2024, where net income dropped to $7.100 billion from $10.166 billion in 2023. This represents a total decrease of approximately 59% over the past two years.

Now, more than ever, it's critical to reassess your pricing strategies. This could be your turning point.

16
%

decrease of worldwide net sales and revenue in 2024, totaling $51.716 billion compared to $55.565 billion in 2023.

 

 

 

Don't let your competitors take advantage.

38
%

decrease in global net sales for Production & Precision Agriculture in Q4. Deere's segment outlook for 2025 forecasts a 15% decrease in net sales compared to this 2024. 

 

 

It’s clear that exploring new revenue sources is more urgent than ever.

These Companies Have Achieved Increased Revenues Thanks to MARKT-PILOT's Pricing Solution

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Why MARKT-PILOT Is Your Key to Unlocking Growth

Increase Revenue by 21% with MARKT-PILOTs Parts Pricing Solutions  

Gain a competitive edge with real-time insights. Unlike regular scrapers that only provide fragmented data and limited insights, MARKT-PILOT offers a comprehensive, AI-driven platform that delivers real-time competitor pricing, lead times, and cross-references, all in one place. Adjust your pricing strategy quickly and confidently, with a clear, complete view of the market.

MARKT-PILOT’s world-class data insights help you close this gap and strengthen your market position.

  • One Source of Truth for All Market Data: Say goodbye to manual research and effort. MARKT-PILOT’s AI-powered market insights automate the process, giving you a holistic, data-driven view to make informed decisions effortlessly.
  • Capture 99% of the Market: Leverage market-based, data-driven decisions to cover nearly every corner of your market with confidence.
  • Expand into High-Potential Regions: Our market intelligence helps you tap into regions like LATAM, EMEA, and NA, giving you the tools to protect and grow your global market position.
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An initial analysis of John Deere's competitive pricing highlights a challenging environment, with an average of 25 price points per part. For most parts, John Deere maintains a premium market position, pricing up to 50% higher than the market average. While this strategy emphasizes product quality, it also presents an opportunity to refine pricing by evaluating price elasticity at the individual SKU level.
MARKT-PILOT offers a comprehensive market analysis encompassing both genuine and non-genuine OEM parts, the latter often significantly undercutting OEM pricing.

In John Deere’s case, 43% of aftermarket vendors offering lower prices sell non-genuine or will-fit parts. This pricing disparity contributes to a trend where fewer farmers (-26% since 2018) are purchasing parts from dealers, instead opting for alternative sources, a pattern that is likely to persist unless pricing strategies better align with market expectations. 

Aligning prices on key parts has driven an average revenue growth of 21.7% for our customers even shortly after implementation. The results are clear. Don’t wait, unlock your growth today! 

Seize the moment. Take this opportunity to revamp your pricing strategy, empower your team, and watch your profits soar.

Let's Talk!

My name is David Roller, and I'm the Account Executive for John Deere at MARKT-PILOT. I want to show you how our parts solutions, in collaboration with John Deere, can reveal untapped revenue potential through market-driven pricing strategies, fostering sustained revenue growth in the parts sector.

Learn More

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