Explore MARKT-PILOT's successful year 2024, highlighting strategic partnerships, global expansion, and innovative technologies that redefine parts pricing
MARKT-PILOT celebrates a milestone year in 2024, marked by €40 million in funding, groundbreaking innovations, and ambitious international expansion.
The year 2024 was a defining moment for MARKT-PILOT, a leading software provider transforming spare parts pricing in the machine manufacturing sector. With successful funding rounds, new product innovations, and strategic partnerships, MARKT-PILOT strengthened its market position and reinforced its role as an industry leader.
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One of the year's most significant achievements was MARKT-PILOT’s successful Series A funding, securing an impressive €40 million from global investor Insight Partners. This milestone reflects strong confidence in the company’s business model and ambitious vision for the future. The funding will fuel MARKT-PILOT’s rapid growth, with a particular focus on expanding its presence in the U.S. market.
Building Global Connections and a Strong Industry Community
Over the past year, MARKT-PILOT has expanded its presence on international stages. The company participated as an exhibitor, speaker, and sponsor at key events including the Field Service Europe Summit in Amsterdam, the Horváth Commercial Transformation Summit in Düsseldorf, the KVD Congress in Essen, Solvares Connected Minds in Hamburg, Field Service Palm Springs in the USA, and the KVA Service Congress in Vienna. In addition, MARKT-PILOT hosted its own events, like MP Insights, and participated in partner online user meetings, such as Service Lifecycle Insights. These activities have significantly boosted MARKT-PILOT's brand awareness and strengthened its position in the market.
Two events are particularly worth mentioning in this context: the PARTS FORUM in Chicago (USA) and the PARTS SUMMIT in Ludwigsburg (Germany).
The former proved to be a "knowledge powerhouse for the parts business in machine manufacturing" and provided MARKT-PILOT with a platform to establish its presence in the US market. The event gave the company the opportunity to showcase its innovative solutions for market-based spare parts pricing to a broad professional audience for the first time, while also forging important connections within the North American machine manufacturing industry.
The success of the PARTS FORUM highlights the growing significance of the company in the international market. The industry event was characterized by a constructive atmosphere, evident not only in the presentations and panel discussions but also in the conversations among participants. The desire to exchange ideas with industry experts and other users about practical ways to optimize service business was clearly palpable.
Read more about the PARTS FORUM here!
Since expanding to North America in 2021, MARKT-PILOT has experienced steady growth in the region. North America has become a center of innovation, driving local product development and shaping the company’s strategy across German-speaking and European markets. Many key ideas and advancements originate from this region, making it a major influence on MARKT-PILOT’s global direction in the future. The success of MARKT-PILOT in the USA is undeniable – a milestone worth celebrating. And celebrate they did, with a lively event held at the Chicago office this past November.
The PARTS SUMMIT 2024 in Ludwigsburg was a major success and a key highlight of MARKT-PILOT’s event calendar this year. As the largest European forum for the aftermarket in machine manufacturing, it has become an important meeting place for industry professionals and decision-makers. The event focused heavily on "community building," encouraging the exchange of ideas and best practices. MARKT-PILOT used the opportunity to connect industry experts, parts managers, service leaders, and executives from various companies while reinforcing its position as an innovation leader to a broader professional audience.
MARKT-PILOT introduced MP ONE, an AI platform for parts pricing and market intelligence, at the PARTS SUMMIT. This new platform is a major step forward in market-oriented, value-based spare parts pricing. MP ONE combines advanced AI technology with deep industry knowledge to help companies set more accurate and efficient prices for nearly all spare parts. Unsurprisingly, attendees showed strong interest in MP ONE. The software integrates value-based pricing and real-time market data into one platform, making it possible to automate pricing almost entirely. MP ONE will be generally available at the beginning of 2025.
Once again, MARKT-PILOT's pioneering role in the digital transformation of the parts business in machine manufacturing became evident. The event not only promoted networking among experts but also offered numerous presentations and panel discussions addressing current challenges and trends in the aftermarket.
The PARTS SUMMIT also marked the announcement of an exciting partnership between MARKT-PILOT and SAP. This collaboration will integrate MARKT-PILOT's technology into SAP systems, improving functionality and expanding its role in business management software.
For MARKT-PILOT, 2024 was a year defined by growth. A major milestone was moving the headquarters from Esslingen to Stuttgart. The new office in the Bosch area provides plenty of space for the growing team and highlights MARKT-PILOT's commitment to attracting top talent and creating an inspiring workplace. 
To improve understanding of the complexity and opportunities of market-based spare parts pricing for machinery manufacturers (OEMs), MARKT-PILOT hosted various webinars with partners last year, including the internationally operating management consulting firm Horváth. These online events explored different aspects of the topic within the context of the machine maufacturing industry and contributed to knowledge sharing in the sector.
At the same time, MARKT-PILOT has been continuously working on expanding and strengthening its partner network. This strategy allows the company to position its industry expertise and solutions even more effectively in the market while benefiting from the expertise and resources of strong partners.
A key aspect of MARKT-PILOT's corporate strategy in 2024 is its continued transformation into an AI-driven company. A dedicated team is working intensively on automating processes and impriving data-driven decision-making. This initiative highlights MARKT-PILOT's role as a trendsetter for new technologies and its commitment to expanding expertise in artificial intelligence. Strengthening AI expertise will also remain a strategic focus for the company in 2025.
On a positive note, MARKT-PILOT achieved remarkable growth in its customer base last year. Today, over 200 companies, spanning nearly every sub-sector of the machine manufacturing industry, depend on MARKT-PILOT's innovative technologies and services. This broad adoption highlights the versatility and effectiveness of the solutions.
There has also been a significant leap forward in personnel development: numerous new employees, including many experienced professionals with proven industry expertise, have joined the team. They are playing a key role in further improving the innovation and service quality of MARKT-PILOT.
Innovation and customer focus – two important aspects that are intentionally reflected in MARKT-PILOT's corporate values. These were developed through a comprehensive employee survey and interviews with selected stakeholders from all areas of the company. They reflect MARKT-PILOT's identity as a trendsetter. The values "Win as We!", "Innovate Yourself!", "Say it, Own it – Deliver It!", "Driven by Passion, Powered by Fun!" and "Our Customers Inspire Our Journey!" express a corporate culture that encourages initiative and creativity.
Every employee at MARKT-PILOT is encouraged to take responsibility and contribute new ideas, regardless of their position, experience, or tenure. The values emphasize teamwork, continuous improvement, commitment, passion, and a focus on customer needs. They create an environment where employees can continuously deepen their expertise and take responsibility for one another.
This culture not only promotes the professional and personal development of each individual but also drives the success of the entire company. At MARKT-PILOT, it is important that these values are embraced in all areas and become an integral part of daily actions.
In 2024, MARKT-PILOT expanded its social commitment, setting a strong example of social responsibility. The company recognizes that its economic success also comes with the obligation to give back to society.
MARKT-PILOT supported various charitable and social organizations through donations of goods and money. The supported organizations included, among others:
Supporting the open-source community (software development)
As a company that benefits from the open-source community in its software development, MARKT-PILOT has always contributed to supporting non-profit organizations in this field. This year, the platform pytest, a library for writing and running software tests, received a financial donation.
Commitment To Preserving Nature and Promoting Sustainability
In addition, MARKT-PILOT demonstrated its commitment to nature and wildlife conservation by sponsoring ecological beekeeping in southern Germany. This initiative highlights the company’s efforts to contribute to sustainable food production.
Through these diverse initiatives, MARKT-PILOT impressively demonstrates how business success and social responsibility can go hand in hand. The company sets an example of how economic success can be used to drive positive change in society and support disadvantaged groups.
The year 2024 was a milestone of remarkable progress for MARKT-PILOT, marked by achievements across all areas of the company. From securing a successful funding round and launching innovative products like MP ONE to entering new markets and welcoming talented professionals, every step has reinforced the company's growth. Additionally, the deepening and expansion of strategic partnerships have further solidified MARKT-PILOT's leadership in market-oriented, value-based spare parts pricing.
The situation for the machine manufacturing sector remains challenging, as current VDMA studies confirm. The automotive sector, electromobility and machine manufacturing in particular are feeling the effects of the economic crisis. Despite these difficult market conditions, MARKT-PILOT is proving resilient and continues to drive stable developments. Current forecasts from the ifo Institute point to a slight recovery in mechanical engineering in the coming year, with innovative solutions in the areas of digitalization and sustainability seen as growth drivers. In this environment, MARKT-PILOT, with its AI-supported pricing solutions and focus on increasing efficiency in the after-sales area, is excellently positioned to support machine manufacturing companies in overcoming the current challenges and tapping into new growth opportunities.
With an increased focus on AI technologies and the continuous expansion of its expert team, MARKT-PILOT is well-positioned to develop innovative solutions for the complex challenges of spare parts pricing in the machine manufacturing industry. The strong presence at international industry events, successful expansion into the US market, and growing customer base across various sub-industries highlight the increasing global significance of MARKT-PILOT.
The entire MARKT-PILOT team would like to thank all customers and partners for their successful cooperation over the past year and wish them all the best for 2025.
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