WHITEPAPER

Price Intelligence in Machine Manufacturing - Principles, Benefits and Application Scenarios

Discover why price intelligence is essential for establishing a revenue focused pricing strategy.
Whitepaper - Price Intelligence in the Machine Manufacturing Industry

What you'll get out of it

Price Intelligence

Overview of Price Intelligence

Benefits

Benefits of Flexible Pricing

Best Practice

Best Practice

Ausblick und Trend

Outlook and Trends in Pricing

Price Intelligence

What You Need to Know About Price Intelligence in Machine Manufacturing

This guide provides machine manufacturers (OEMs) of all sizes and structures with the knowledge and tools to better leverage the different pricing strategies in the service and spare parts business for enhanced competitiveness.

Key Content:

  • What is Price Intelligence?
  • Pricing analysis/pricing strategy, competitive analysis, and product launches
  • Tips for effective, dynamic pricing
  • Innovative pricing models for services in after-sales and spare parts business
  • Practical effects of pricing strategies
Wettberwerbsvorteile sichern durch Price Intelligence im Maschinenbau
Marktorientiertes Ersatzteil-Pricing mit unseren Lösungen PRICERADAR und PRICEGUIDE
TARGET GROUP

Make the most of your parts business

This whitepaper is primarily aimed towards managers and decision makers in the after-sales departments of machine manufacturers (OEMs) with an annual turnover of more than five million euros in the spare parts business and over 500k pruchased parts revenue.

This includes companies primarily located in: Germany, Austria and Switzerland (GSA); USA & Canada; Norway, Sweden & Finnland and Italy.

The whitepaper benefits OEMs from all sub-sectors of the mechanical engineering industry, excluding the automotive industry. The background is that all machine manufacturers face the same challenge: with declining margins in new sales, spare parts pricing has a high impact in the revenue and profitability of the entire company.

The Spare Parts Pricing Software for Machine Manufacturing

  • Proven Industry Expertise: 100% focus on mechanical and plant engineering
  • Market Leadership: in IT-supported, data-driven spare parts pricing in mechanical engineering
  • Over 150 customers worldwide
  • Simple Implementation: our SaaS software requires no training or integration into existing systems
  • Average 20% sales increases after just six months.
  • PRICERADAR and PRICEGUIDE: fully automated market price research, precise price recommendations and detailed sales simulations for > 4,000 spare parts suppliers worldwide

 

Ersatzteil-Pricing Software PRICERADAR
WHAT OTHERS SAY

Discover Why We're Your Perfect Choice

"Many of our customers were able to increase their revenue by an average of 20 percent within a year; not only due to current market data and reliable pricing recommendations, but also because they have a dynamic pricing strategy that we define together with them."

CEO of MARKT-PILOT Alex Morbe
WAS ANDERE SAGEN

Lassen Sie sich überzeugen

„Viele unserer Kunden konnten mit unseren beiden Softwarelösungen PRICERADAR und PRICEGUIDE bereits innerhalb eines Jahres ihren Umsatz um durchschnittlich 20 Prozent steigern; nicht nur auf Grund aktueller Marktdaten und verlässlicher Preisempfehlungen, sondern auch weil sie eine dynamische Preisstrategie besitzen, die wir zusammen mit ihnen definiert haben.“

Geschäftsführer, MARKT-PILOT Alex Morbe

„Das Thema dynamische Preissetzung hat in den letzten drei bis fünf Jahren massiv an Bedeutung gewonnen. Daher ist eine automatisierte Bepreisung von Ersatzteilen auf der Basis validierter, aktueller Marktdaten als Alternative zum herkömmlichen Cost-Plus-Ansatz unerlässlich.“

Head of Pricing, Horváth GmbH Dr. Marcus Demmelmair
FAQ

What Else You Should Know

What does Price Intelligence mean?

Price Intelligence, also known as Competitive Pricing Intelligence, is a crucial component of successful pricing strategies. It involves the systematic collection, analysis, and use of pricing data to make informed business decisions. Companies use Price Intelligence to remain competitive by understanding their competitors' pricing, recognizing market trends, and optimizing their own pricing strategies accordingly.

How can machine manufacturers use Price Intelligence for dynamic pricing in after-sales and spare parts business?

For effective pricing of spare parts in the machinery industry, it is advisable to follow certain steps, including:

  • Identifying spare parts with high demand and significant revenue potential
  • Conducting a competitor price analysis to monitor competitors' pricing strategies
  • Observing market dynamics and considering their impact on spare parts pricing
  • Implementing a market-based pricing strategy
  • Utilizing pricing analysis tools

Want to learn more about software solutions for market-oriented pricing?

Book a demo here: Book a Demo | MARKT-PILOT

What are the unique aspects of dynamic pricing for spare parts?

In market-driven pricing for spare parts, OEMs do not set prices solely based on internal cost calculations or fixed pricing models. Instead, prices are determined based on current market conditions. This approach allows machine manufacturers to adjust their prices in response to competition and increase revenue.

Want to learn more about dynamic price management's?

Read more on our blog:

Deep Dive into Dynamic Price Management (markt-pilot.com)

Convinced? Book Your Free Demo Today!

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