WHITEPAPER

The Ultimate Guide to Market-Based Parts Pricing

Find out why conventional pricing approaches (e.g. cost-plus) are no longer up to date and how market-oriented pricing utilizes artificial intelligence to increase sales in the spare parts business.
Whitepaper - The ultimate Guide to Parts-Pricing
INCREASE SALES AND CUSTOMER SATISFACTION

How to Get More Out of Your Spare Parts Business

Test-Sheet (5)

Strategy

Make your pricing decisions based on real-time, reliable market data with a holistic, dynamic pricing strategy!

Test-Sheet (2)

Service

Increase the satisfaction and loyalty of your customers through fair, market-oriented pricing of spare parts!

Test-Sheet (2)-1

Profitability

Turn your spare parts business into a sales driver with data-based, market-oriented pricing and increase the profitability of your entire company!

Test-Sheet (4)

Tools

Take advantage of modern pricing software for automated pricing! Your advantage? You have more resources available for your core business (e.g. expansion of the spare parts business) and avoid pricing errors.

LONG-TERM SUCCESS

Your Guide to Establishing a Dynamic Pricing Strategy in Spare Parts Sales

The document explains the principles and benefits of market-oriented pricing for spare parts in machine manufacturing and OEMs, outlines the steps involved, and addresses the role of modern pricing software for the automated collection and analysis of market data.

Those responsible in the after-sales area of machine manufacturers (OEMs) are thus provided with a guideline for completely transforming their existing pricing into a dynamic pricing strategy and thus turning the spare parts business into a sales and profit driver.

Discover your business full potential with MARKT-PILOT
SECURE A COMPETITIVE ADVANTAGE

Five Reasons Why You Should Download the Guide

1-1

Market-oriented pricing

Price decisions are based on up-to-date, reliable data. For more customer loyalty and a better brand image.

2-2

Cost-plus method is a thing of the past

Traditional pricing methods are becoming increasingly outdated.

3-1

Spare parts business in machine engineering

After-sales is becoming a stable driver of turnover and profit.

4

Market data

Machine manufacturers need up-to-date, validated data to be able to implement market-orientated spare parts pricing holistically.

5-1

Lower costs, higher transparency

Intelligent pricing software reduces the effort and errors involved in analysing data and provides reliable information on pricing and delivery times.

Market-oriented spare parts pricing with our PRICERADAR and PRICEGUIDE solutions
DETAILS

These Companies Benefit

The white paper is primarily aimed at managers and those responsible in the after-sales area of machine manufacturers (OEMs) with an annual turnover of more than five million euros in the spare parts business.

This applies primarily to companies in Germany, Austria, and Switzerland (DACH) as well as the United States, Canada, Nordics, and Italy. The white paper is a particularly useful guide for the sub-sectors of mechanical engineering, in which hundreds of dealers often compete for market share in the spare parts business, as a dynamic pricing strategy is particularly important here.

The Spare Parts Pricing Software for Machine Manufacturing

  • Proven Industry Expertise: 100% focus on mechanical and plant engineering
  • Market Leadership: in IT-supported, data-driven spare parts pricing in mechanical engineering
  • Over 150 customers worldwide
  • Simple Implementation: our SaaS software requires no training or integration into existing systems
  • Average 20% sales increases after just six months.
  • PRICERADAR and PRICEGUIDE: fully automated market price research, precise price recommendations and detailed sales simulations for > 4,000 spare parts suppliers worldwide

 

Ersatzteil-Pricing Software PRICERADAR
WHAT OTHERS SAY

Discover Why We're Your Perfect Choice

"Many of our customers have already been able to increase their sales by an average of 20 percent within a year with our two software solutions, PRICERADAR and PRICEGUIDE. This is not only because of real-time market data and reliable price recommendations but also because they have a dynamic pricing strategy that we have defined together with them."

CEO, MARKT-PILOT Alex Morbe

"The topic of best pricing strategy has become massively more important in the last three to five years. Automated pricing of spare parts based on validated, real-time market data is therefore essential as an alternative to the conventional cost-plus approach."

Head of Pricing, Horváth GmbH Dr. Marcus Demmelmair
FAQ

What Else You Need to Know

What does a market-oriented, dynamic pricing strategy mean for machine engineering?

Market-oriented pricing is based on current market data and therefore requires access to up-to-date information about the price of a spare part, its availability and delivery time.

With the data on which market-oriented pricing is based, companies can set their prices above, below or at market level and pursue profit increases or other goals. Validated market information therefore forms the basis for pricing that is competitive and at the same time increases sales and profits.

Why is a market-oriented pricing strategy particularly beneficial for spare parts?

The spare parts market is a key factor in increasing sales and a central source of income for machine engineering companies.

According to the German Engineering Federation (VDMA), the spare parts sector is growing by around four percent annually and contributes around ten percent to sales and 25 percent to profits (before the deduction of taxes).

In addition: with spare parts prices that are based on current and sound data and are fairly aligned with the market, companies gain the trust of (new) customers and counteract the price sensitivity of buyers.

Which businesses benefit most from a market-oriented pricing strategy?

Because of falling margins in new business, spare parts sales are a stable driver of turnover, profit, and growth for all machine manufacturers.

What are the prerequisites for a market-oriented pricing strategy for spare parts?

The data required for market-oriented pricing must be precise and up-to-date and include all competitors in the respective market. To create this data basis for a market-oriented pricing approach, manual data retrieval and monitoring is not enough.

To illustrate: with more than 50,000 OEMs worldwide selling over five million spare parts and with more than 2,000 suppliers (online platforms/dealers, stationary dealers) within a country, manual market price research is not feasible.

What role does pricing software play in the dynamic pricing of spare parts?

An intelligent, digital solution completely automates the collection of market data. With this approach, machine engineering companies can focus on important sectors and quickly collect online and offline market data.

Companies' knowledge of current market prices is always up-to-date, complete, and accurate. In addition, the manual and personnel effort is reduced. As a result, intelligent pricing software frees up resources that can then be used to better implement new market information.

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